Kadi Strategic Goals 2001-2004

To achieve our vision we have a number of strategic goals that represent the key points in the services we offer.
Our strategic goals are designed to build confidence for our shareholders and clients, and to ensure that our current businesses remain in good shape.

Identifying our strategic goals
Our strategic goals were developed through extensive consultation with our clients, our students, etc.
Specifically, our strategic goals have taken into account:
• independent customer and client attitudes and satisfaction research
• issues identified through environmental scanning

Strategic Goal 1: Strategically capitalise on market opportunities
• Identify, monitor and prioritise market opportunities whilst building the core business
• Address market requirements of clients
• Adopt the most effective business models for market development

Strategic Goal 2: Develop a dynamic service and product portfolio
• Manage the life cycle of the existing service and product portfolio and ensure an appropriate portfolio is maintained
• Keep pace with market developments in our product and service development
• Leverage new service and product opportunities off our market position and global infrastructure

Strategic Goal 3: Create a strong brand identity and corporate position
• Build a brand and brand management strategy
• Increase take-up of kadi services and products through targeted marketing strategies
• Strengthen our global positioning through a targeted corporate relationship strategy

Strategic Goal 4: Build customer and client loyalty
• Excel in client and customer relationship management to ensure high levels of customer and client satisfaction
• Value the current client base and nurture new clients
• Retain and build business with customers and clients through quality systems and processes for service delivery

Strategic Goal 5: Foster effective company management and leadership
• Effectively manage the company to meet professional standards and all customer and legal requirements
• Support the company"s business objectives through the development of systems, compatible with our clients
• Build a learning organisation with an emphasis on human resource management, professional capacity building and self-directed learning
• Integrate a strategic focus through sound corporate planning and policy development
• Engage the whole company in the active delivery of the strategic vision, goals and objectives

Strategic Goal 6: Develop and manage strategic partnerships
• Determine business opportunities and build internal capability through partnerships
• Ensure the selection of partners on the basis of agreed expectations
• Adopt an appropriate partner management strategy

REQUEST FOR AFFILIATION
We are a dynamic rapidly expanding educational company recruiting students and sending them abroad for further studies. We are an International Educational company recruiting students from throughout the world majoring in graduate and post-graduate degree courses since we begun our activities in 1997.
Iran has a population of 70 million % 65 of them being young which makes it one of the youngest countries in the world. More than 3,200,000 students who graduate from high schools are interested in higher education, but which they are effectively barred from entering university due to incapacity of these centers. By 2004, 17,400,000 high school graduates will want to continue their education, this figure sounds incredibly astronomical. What a vast arsenal, reservoir of market opportunity and talent latent but real speaking factual material drawn from official statistics. Not a vision of chimera. A revolutionary concept in theory and practice of education.
Foreshadowing every educational activity in the past, we potentially possess the marketing and administrative organization to cater for such, a great human resources development market. All we need is your willingness to invest, our claims are based upon potentially extant and existing, physical facilities, millions of brilliant youths awaiting education and training in Iran or free zone areas such as Kish Island.
We will be holding an educational exhibition in the near future in Tehran. Your representation could be vital to the realization of this grand project given our 5 years of experience in recruiting and sponsoring students who want to study abroad at higher educational centers. We feel in a firm position to make public to the whole world our intention of ultimately, bringing famous universities to invest in free zone areas such as Kish Island. Thereby paving the way for the 17,000,000 graduates who want to receive academic education. This astronomical figure is unprecedented throughout history. Brilliant minds awaiting unleashment of their talents. What a historical opportunity practical vision, which for its realization needs the will to invest. This very writing is an irrefutable proof of our ambition and goal. We have on our team of experts great men vast arsenal of enormous potential, dormant latent figures that have the capacity of drawing millions of talented young minds into the realm of educational market We have the organizational ability to recruit, direct and channelize these youngsters in the fields which best suits their aptitude and capabilities.
Without a false misconception and a portrayal of a non– existent quality that seeks recognition not by merits and real qualities and without being assuming and immodest, we rightly consider ourselves as pioneers / vanguards daring innovators who have ventured into new horizons in education striving to utilize / publicize make known our vision and ambitious grand project of utilizing 17.000.000 potential students who are all brilliant in their respective fields and only need to be placed in their rightful place where their talents could unfold reaching summits of success and scaling heights of knowledge. Will not the future generations Reproach us with not recognizing and not taking historical initiative of this opportunity, this grand scheme of human resources development on a colossal scale is realizable by your educational establishment and our educational company as a merger or coalition in the form of joint venture or any other arrangement mutually beneficial for both parties. The will, the organizational ability and the physical resources to carry out such a project is on our part ready. What is needed is your trust in us based upon existing facts and visits to our facilities and the market.
We believe we have not presented a grander picture an unconsciously distorted exaggerated, magnified, inflated, far-fetched reality transcending far beyond what we are. The very words written in this letter are nothing but an objective actual reflection of what we are and upon further advancement seek to do marching with a clear goal and vision towards its accomplishment. We would like to become a center, an affiliate. We invite you to invest and open a branch in free zone areas.